questions to ask when writing web content thesis

For example, I don’t initiate a discussion about my payment terms until we have determined that my skills are a good fit for the client’s project and whether I have enough free time to meet their expected turn-around time. We even offer online SEO and content writing training courses for business owners who want to take a DIY approach. Don’t believe us? Suggestions for this phase revolve around establishing a culture of content: If you have reached this phase, you probably have a blog, participation from subject matter experts, a social media presence, and reporting. 1. How can you make that tricky first impression count? Sometimes you can do several smaller projects while the client is figuring out the big picture of what they want to do in marketing this year, and that keeps your name in front of the client and generates some income in the meanwhile. Whether your business is large, medium or small, not being on the web will hurt you. The major purpose behind the thesis statement is to persuade the audience of some idea, opinion, or the need to take some action. I don’t need a website? 16. Connect with her on LinkedIn. If current materials are loathed, it’s even more important to get a look at it. Contact TCF to learn more. Remorse sets in later, when you figure out the project requires ten times the workload you imagined.

Have you worked with freelance copywriters before? Extract every detail you can, down to what brand of coffee their customers drink. Here’s where the rubber meets the road — the moment where you discover how much of this you will be able to execute. Although none of this was new to me, it was very well layed out. Great questions – and I’m happy to say that I ask most of them (sometimes some just aren’t pertinent to the client or project). 15.

33. A survey conducted by the business-to-business research firm Clutch reveals that about half of small businesses don’t have a website. 7. Who will be my editor? At the first mention of a payment of any size at all, you’re sticking out your sweaty hand ready to shake on any deal you can get. 5 Questions to Ask When Writing Content.
If you know how to develop a content creation strategy, you realize it requires honest assessments of your current state of business and considerations of where you want to be in the future. Are you looking to lock down my time exclusively? Always clarify at the outset to avoid late additions that could cost time and money to marry into the site. How, specifically, does your product or service help solve their problems? If done right, they’ll add up and generate a lot more cash than a single bigger project . In actual practice, though, it’s a tad difficult to ask a client to define a “small initial project” when they come to me wanting a new website, but unsure about exactly what the pages will turn out to be. Some things may be obvious. Keep in mind that not all papers require thesis statements. While a lot of your company’s online content will include traditional website copy — things like your “about us” and “services pages — it should also include original blog content. Oh, come on. I would rarely ask all these questions off a phone query, Joan. PayPal is increasingly common — but that service charges a fee that can be nearly 3 percent. Both web design and functionality are also important, however,… Read More, A lot has been done over the past year to improve the Local experience. Awesome list!

By learning how your client differs from their competitors, you can deliver a site that does the same. Just as cheaper is not always better, the most expensive writing isn’t necessarily going to check all the boxes on your list of must-haves. This doesn’t have to be anything major; it can be as simple as a free consultation or awesome customer service. The writing you’re commissioning will be published online, which means it needs to check a lot of boxes: It’s a tall order, but that’s why you’re hiring a professional, right? In this scenario, your final payment will never trigger unless you’ve built a cutoff date into your contract, at which point all work is considered finished and your check is due. #23 is so important. I will say that I can’t agree that a fixed-price bid is always best. May I show you some of my writing samples? Your primary objective in this phase of maturity is to start establishing a culture of content. Boy, was this article ever timely! Sometimes it’s immediately after the current client, sometimes it’s the next day or over email. Many papers you write require developing a thesis statement. Do the headlines make you want to keep reading?

I also ask: ‘What does your target audience currently think/feel/do and what do you want them to think/feel/do once they have read this brochure (or website, or whatever it is I’m going to be writing). How do you get this great content? How will evergreen content be handled? Will you offer 50% up front and 50% upon completion? Here’s how to actually make that work, How to find new leads with higher budgets, Agency Spotlight: How Buzzworthy scaled from 1 to 200+ clients. (Totally overruling his two fellow directors). 5. Does it contain good keywords and the right frequency of keywords? What are the demographics of my buyer personas? Also, identifying crappy existing copy opens the door to negotiating additional project work.

And with this need often comes the need to outsource content writing. To get the same results with paid ads through Google AdWords, we’d have to pay $814,000 per year. How many people are involved in the decision-making process? My fee usually includes two rounds of rewrites. This is exactly the sort of content I give away on my blog all the time. However, if you plan to ramp up your business’s blogging production, you should look for a blog content writer who can write engaging blog copy on a regular schedule, as well as give your blog a consistent style and tone. This site contains affiliate links to products. Are you looking for a graphic designer on this project? You can, but should you? If a writer has been instrumental in growing another business’s online reach, there’s a good chance they’ll be able to do the same for yours. This is crucial to determining the type of content you need, the questions it should answer and the language and imagery you should use. Ask managers what’s not working for them, so you can avoid putting more of the same in your copy.

Sometimes you spend more time getting things approved than you do actually working on it!

Content Vision: Two Agency Chiefs Sound Off, 9 Tools to Help You Create Interactive Marketing Content, Reasons to Adapt Your Content Marketing Plan — and One Time You Shouldn’t, Top 25+ Content Marketing Trends to Know (With Examples). Quality counts, and it always will.

Editing can take various forms, whether it’s handing a piece off to an editor or simply putting it aside for a few hours and then rereading it. Bookmark the best monthly update on notable content marketing trends.
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Since I was brought on board to work with their online presence and create their social media program, I jumped in with behind the scenes photos, personal stories from clients, and applied all of the usual Web 2.0 community-building tactics that their marketing seemed to suggest they’d want. When will you be ready to get started? However, this doesn’t mean you should dump buckets of money on hiring a content writer and expect great results. 14. This is mainly because I don't know what kind of questions to ask them in order to get a full picture of their expectation. I guess what I’m saying is – everything is always flexible and dependent on the situation! At first, don't worry about writing good questions. As an SEO consultant, I’ve asked very similar questions. Whoa boy, step #1 in your list is always one of my favorites. Your intention here isn’t to copy what’s been done before, but to learn from their successes and failures.

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