how to write a conceptual paper article

Miller and Salkind 2002). For example, in their review of conceptualizations of customer experience across multiple literature fields, Becker and Jaakkola’s (2020) analysis of the compatibility of various elements and assumptions provided a new integrative view that could be generalized across settings and contexts. Conceptual clarity, parsimony, simplicity, and logical coherence are important qualities of any academic study but are arguably all the more critical when developing arguments without empirical data. We argue that small and medium enterprises able to enter international markets more rapidly due to the impact of digitalization. Converging on a new theoretical foundation for selling. endstream endobj 354 0 obj <>/Border[0 0 0]/Dest(�� C R 7)/F 4/Rect[174.387 174.444 194.003 184.422]/Subtype/Link/Type/Annot>> endobj 355 0 obj <>>>/Subtype/Form/Type/XObject>>stream 0000004428 00000 n According to MacInnis (2011), summarizing helps researchers see the forest for the trees by encapsulating, digesting, and reducing what is known to a manageable whole. Journal of the Academy of Marketing Science, 44(1), 5–23. Moreover, in a theory synthesis paper, the role of the literature review is to unravel the components of a concept or phenomenon and it must sometimes reduce or exclude incommensurable elements. Our aim is to provide a viable disciplinary brand for this research tradition that we call consumer culture theory (CCT). Mary Frances Luce x�S !

How to write conceptual framework in dissertation. Hypotheses are given for the overall impact of changes such as a national periodicals system, increased interlibrary loaning, Access scientific knowledge from anywhere. The paper identifies four types of conceptual papers—Theory Synthesis, Theory Adaptation, Typology, and Model—and discusses their aims, methods of theory use, and potential contributions. Read the Article Payne, A., Frow, P., & Eggert, A. This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. 329 106 For instance, avoid statements like “We believe that our product, Lock the Rat Box, could potentially help certain municipalities at least control rat infestations.”, A stronger statement would be: “Lock the Rat Box will curtail rat infestations in any mid-sized municipality, and completely eradicate them in many cases.”. This article helped start a rough skeletal, "It provided the necessary steps essential for writing a concept paper in a systematic way. These article are peer reviewed but do not normally contain research or present experimental data. To write a concept paper for a new product, program, or service, start with a descriptive, attention-grabbing title.

Journal of Marketing, 80, 69–96. For this reason, I use this JCR Research Curation to provide one perspective on factors that enhance the publication success of conceptual articles.
Academy of Management Journal, 54, 393–420. The writer then delivers ideas, theories, explanations or further questions.
ResearchGate has not been able to resolve any references for this publication. (2017) used resource-based theory to develop a conceptual model of the antecedents and outcomes of customer value propositions. Due to limited processing capacity, consumers often do not have well-defined existing preferences, but construct them using a variety of strategies contingent on task demands. This paper discusses four templates—Theory Synthesis, Theory Adaptation, Typology, and Model—and explicates their aims, their approach to theory use, and their contribution potential.

As that explanation demonstrates the logic of connections between concepts, it is critical for theory building (King and Lepak 2011). Hirschheim, R. (2008). endstream endobj 358 0 obj <>/Border[0 0 0]/Dest(�� C R 4 5)/F 4/Rect[459.383 87.307 478.942 97.228]/Subtype/Link/Type/Annot>> endobj 359 0 obj <>>>/Subtype/Form/Type/XObject>>stream Similarly, arguing that the knowledge base of relationship marketing and business networks perspectives was unduly fragmented, Möller (2013) deployed a metatheoretical lens to construct an articulated theory map that accommodated various domain theories, leading to the development of two novel middle-range theories. endstream endobj 344 0 obj <>/Border[0 0 0]/Dest(�� C R 6)/F 4/Rect[129.373 236.693 149.159 246.671]/Subtype/Link/Type/Annot>> endobj 345 0 obj <>>>/Subtype/Form/Type/XObject>>stream (2018) provided new insights into the influence of institutions on customer engagement by shifting from a micro level analysis of customer relationships—the prevailing view in the field—to meso and macro level views, adapting Chandler and Vargo’s (2011) process of oscillating foci. the Copyright Law of 1976, and changes in page charges. Lukka, K., & Vinnari, E. (2014). The structure should therefore reflect both the aims of the research and the role of the various lenses deployed to achieve those aims—in other words, the structure highlights what the authors seek to explain. By synthesizing this literature pool, they identified four types of intelligence and then built a theory that could predict the impact of AI on human service labor. Academy of Management Review, 36(1), 6–11. One reason why may be that we, as researchers and reviewers, have little guidance on how to develop and evaluate such articles. Careful consideration of these alternative types can facilitate more conscious selection of approach and structure for a conceptual paper.

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